Keeping Up With The Design Trends • KDP 22

Finding the signals within the noise

Trends in design come and go. But… where do they come from? How do you know which ones are worth paying attention to and not just some fad? Is everything a never-ending cycle?

In this episode of the Klaviyo Design Podcast, we discuss how design trends play a role in our work. We also reflect on which upcoming trends in style and user experience are worth paying attention to and which ones are better left behind in the fad category.

On this episode:

• 🧐 How to identify a meaningful trend from a sea of fads
• 💎 Understanding the cyclical nature of trends
• 🍎 The impact of tech companies influencing the design
• 📈 Rising trends to watch out for in 2021:
  * More attention on design to prevent misinformation;
  * Privacy controls brought to the forefront;
  * Health devices and the quantified self,
  * Algorithm-driven experiences
• 📉 Trends that are (hopefully) on their way out:
  * Neumorphism
  * Lack of affordances from the flat design era
  * Icons that sort of all look the same

🔗 References

Neumorphism

Neumorphism: why it's all the hype in UI design

Ford's Mustang Mach-E is an electric SUV with up to 300 miles of range

Bold navigation

Introducing the new PlayStation App, redesigned to enhance your gaming experiences on PS4 and PS5

3D illustrations

3d

Design to prevent misinformation

COVID-19: Our approach to misleading vaccine information

Facebook to label posts by state-controlled media

Privacy

Apple May Remove iOS Apps That Track Users Without Permission

Facebook Frictionless sharing (from 2011)

From trend to fad? - Frictionless Sharing Facebook's nail in the coffin

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

Algorithmic experiences

How TikTok's 'For You' Algorithm Actually Works

✨ Recommendations

Feedly

I still use the good old RSS feeds to keep tabs on websites that I care about. Always found more interesting content via RSS from hand-picked sources instead of relying too much on algorithms. Algorithms foster a “hive mind” mentality, its good to break away to see new perspectives. — Gui Schmitt

Omsom

Beautifully designed, Asian spice starter kits with a fun and loud personality. They tell cool stories with their products. — Don Ton

Watch Dogs: Legion

I love open-world videogames, and this one looks great! It's set in a futuristic London, with tons of real-world landscapes to explore. — Adeniyi Sonoiki

👂 Thoughts on the show?

Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com.

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📬 About Klaviyo

Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Interested? We’re always looking for great people to join our team.

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Adeniyi Sonoiki, Product Designer
Don Ton, Product Designer
Guilherme Schmitt, Product Designer

And check out our team on Dribbble!

Music credit: Christian Gentry, Muzak 1

Edited by: Aaron Goeglein

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