Black Friday and Cyber Monday 2020 Extravaganza • KDP 23
Looking back on our yearly Super Bowl moment
For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a “Super Bowl type event”.
How do we get ready for the big day?
Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo’s culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞
On this episode:
- 📬 How BFCM culture works at Klaviyo
- 🛍 Why BFCM is a very important date for our customers / e-commerce landscape?
- 👻 The invisible work to make sure everything runs as expected
- 📈 Learning from the data collected from the big day
- 💎 Looking back at 2020 highlights — Figma Transition
- 🔮 Things to look forward to 2021 (vaccine permitting! 💉)
🔗 References
✨ Recommendations ✨
Spotify Wrapped 2020
Always fun to see stats from listening habits in the past year. — Bram Oosten
Misbehaving: The Making of Behavioral Economics
Fascinating book about the psychology influences the decisions and behaviors of people. Lots of things you can leverage in the design field. — Ally Hangartner
Refactoring UI Book
Lots of little details about how interfaces work. Some things desingers take for granted, this book lays it all out. Great for people entering the tech industry. —Adeniyi Sonoiki
How To With John Wilson
HBO TV show produced by Nathan Fielder (Nathan For You) is smart, funny, and WEIRD in a very charming way. A masterclass in visual storytelling. One of my favorite shows of 2020. — Gui Schmitt
Oculus Quest 2
All-in-one VR headset, most accessible product to get into VR yet! Being a relatively new space, a there’s a lot of experimentation on UI and interaction — very interesting from a product / interaction design standpoint. — Gui Schmitt
Beat Saber
My favorite VR game — think of it like Guitar Hero meets Star Wars lightsabers. Super fun and quite an intensive workout on the higher difficulties. Very catchy original soundtrack, with paid music packs from famous artists. — Gui Schmitt
👂 Thoughts on the show?
Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com.
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📬 About Klaviyo
Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Interested? We’re always looking for great people to join our team.
🐦 Hit us up on socials!
Adeniyi Sonoiki, Associate Product Designer
Ally Hangartner, Senior Product Designer
Bram Oosten, Product Designer
Guilherme Schmitt, Product DesignerAnd check out our team on Dribbble!
Music credit: Christian Gentry, Muzak 1
Edited by: Aaron Goeglein
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